Typography plays a major role in Guardiant’s identity. These font families were carefully chosen to help communicate the company’s personality, and its consistent use for print and web application is critical, as prescribed below.
Primary typefaces
Cronos Pro
Created by type designer Robert Slimbach for the Adobe corporation, Cronos is a humanist sans serif typeface. Its style is taken from Italian Renaissance calligraphy but with a modern lilt. It is rich in subtleties that can be observed in its curves, featuring sharp profiles and signature ligatures. Chronos Pro is primarily use in headlines and sub-headlines (see hierarchy below).
Cronos Pro
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
Century Gothic
Century Gothic is a sans-serif typeface in the geometric style, designed by Sol Hess, Monotype Studio and published by Monotype. It has been chosen for its flexibility, elegance and clean appearance. It’s larger x-height, compared with similar fonts makes its legibility optimal across all media, especially for digital mediums. Century Gothic is primarily used for body copy (see hierarchy below).
Century Gothic
Century Gothic Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
Century Gothic Bold
Century Gothic Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
Substitute typeface
Arial is the preferred system font for word processing and/or applications where Cronos Pro/Century Gothic may not be available.
Minimum font size for Arial is 12.
This includes all word processing documents (e.g., Microsoft Word), spreadsheets (e.g., Microsoft Excel) and on-screen presentations (e.g., Microsoft PowerPoint and web publications).
Font size requirements
| Headline | Font | Size |
| Headline | Cronos Pro Bold | 36 |
| Subhead | Cronos Pro Bold | 20 |
| Section header | Century Gothic Bold | 18 |
| Body copy | Century Gothic Regular | 12 |
| Bullets and numbered lists | Same font as body copy | 12 |
| Emphasis | Century Gothic Italic | 12 |
| Footnote/source | Century Gothic Regular | 12 |
| Phone/web addresses within body copy |
Century Gothic Bold | 12 |
| Call to action | Century Gothic Regular | 14 |
| Event data | Century Gothic Regular | 36 |
| Stand-alone/pull quote | Century Gothic Italic | 14 |
| Disclaimer | Century Gothic Regular | 12 |
Typography hierarchy
Headline
The headline uses Cronos Pro Bold in PMS 2612C. It should be set 200% to 300% larger than the body copy.
Subhead
The subhead uses Cronos Pro Bold in PMS 2612C. It should be set approximately 25% to 35% larger than the body copy when possible.
Body copy
The body copy uses Century Gothic Regular in PMS Cool Gray 10. Suggested minimum font size is 14 but no less than 12. This is based on readability for senior audiences.
Section header
The section header uses Century Gothic Bold in PMS 308. The section header is 10% to 15% larger than the body copy.
Call to action
This section copy typically uses Century Gothic Regular in PMS 306. Can use capitalized letter treatment but is not required.
Disclaimer
Minimum font size for disclaimers is Century Gothic Regular is 12. PMS Cool Gray 10 font color.
Formatting
Addresses
One line (a): 1234 Smith Street, Suite A, Long Beach, CA 90803
One line (b): 1234 Smith St., Ste. A, Long Beach, CA 90803
Two lines (a): 1234 Smith Street, Suite A
Long Beach, CA 90803
Two lines (b): 1234 Smith St., Ste. A
Long Beach, CA 90803
If suite or room number is included, keep formatting consistent for all instances of the suite or room number throughout the piece.
Telephone numbers
1-123-456-7890
Web addresses
guardianthealth.com
Do not include “www.”
Dates
Acceptable: Monday, July 23, 2020
Acceptable: Mon., July 23, 2020
Acceptable: Monday, July 23rd
Acceptable: Mon., July 23rd
Acceptable: Jul. 10, 2020
Acceptable: 9/15/2020
Acceptable: 9/15/2020 at 10:50 p.m.
NOT Acceptable: 9-15-2020
NOT Acceptable: 9-15-20
NOT Acceptable: 9-15-20 @ 10:50 p.m.
Times
8:00 a.m.–9:00 a.m.
11:30 a.m.–1:00 p.m.
Event Info
Long Beach
Tuesday, October 15th
1:00 p.m.–2:00 p.m.
Senior Living Center
1234 Smith St., Ste. A
Long Beach, CA 90803