The Guardiant logo is used across a variety of applications, from business stationery and publications to signage and digital applications. To create visual consistency across all applications, use the preferred size logo for the type of execution.
Size
Whenever possible, the logo should be used at a size between 1.75” and 2.25” on printed materials. The logo is measured from the left edge of the icon to the right edge of the “t.”
Clear space
The preferred clear space is equal to “X,” as illustrated on this page. “X” is equal to the width of the letter “u” in the logotype.
Variation (colors and lock ups)
Two different reproduction versions of the Guardiant Health logo are available: full-color (preferred) and one-color (e.g., solid black, gray, or white).
One-color solid logos
The one-color solid black or white (sometimes called reversed) logos are intended for use when reproduction methods prohibit the use of the full-color logo. However, if the logo appears in a busy environment, such as over an image, a one-color logo may be ideal.
Backgrounds
The full-color logo should be used only on a white background to ensure maximum contrast. If the logo is used on a solid color background, the one-color version of the logo should be used. Whenever the logo is used as an image, the one-color logo should also be used. Note that special attention needs to be put towards sufficient contrast.
Proportions
The integrity of the logo must be kept at all time. Altering the logo by ways of stretching, compressing or shearing is not accepted.
Co-branding
Whenever Guardiant is used as a primary brand in a co-branding situation, the secondary brand logo should be 25% smaller than Guardiant’s logo.
