The brand experience ultimately builds the brand, and the quality of its encounters is what shapes the brand experience.
Aside from encounters at the product level, our communications are what our different audiences will encounter the most. Visual consistency across all touchpoints is paramount in our brand strategy. At the core of our visual system are our logo, grid, imagery, brand colors, graphic elements, typeface, and how those brand elements interact and work together in a layout.
Below are sample layouts to help the development of branded pieces. Note that Guardiant has a library of templates in their native format to assist in the development and customization of these core collaterals.
Stationery
Flyer
This grid is based on a standard 8.5” x 11” flyer. The grid, margins, and spacing can be adjusted to fit smaller size layouts in order to accommodate necessary content. Take care to keep spacing proportionate, when possible, to give enough air and breathability around content. Refer to brand asset library for working INDD template files of these collaterals.
Brochure
Cover
This grid is based on a standard 8.5” x 11” folded size. The grid, margins, and spacing can be adjusted to fit smaller size layouts in order to accommodate necessary content. Take care to keep spacing proportionate, when possible, to give enough air and breathability around content. Refer to brand asset library for working INDD template files of these collaterals.
Inside pages
This grid is based on a standard 11” x 17” brochure spread. The grid, margins, and spacing can be adjusted to fit smaller size layouts in order to accommodate necessary content. Take care to keep spacing proportionate, when possible, to give enough air and breathability around content. Refer to brand asset library for working INDD template files of these collaterals.
