The primary Guardiant colors are PMS 2612C purple and PMS Cool Gray 10 C. Consistent use of color is essential to maintaining the unique Guardiant look and feel.
It is vital that our brand colors look consistent regardless of medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE®) and process colors (CMYK), along with digital equivalents in HEX and RGB.
PMS 2612C
R=126 G=40 B=125
HEX #7E287D
C=60 M=100 Y=14 K=3
Pantone Neutral Black C
R=0 G=0 B=0
HEX #000000
C=100 M=100 Y=100 K=100
PMS 268C
R=101 G=45 B=144
HEX #652D90
C=75 M=100 Y=0 K=0
PMS Cool Gray 10 C
R=100 G=102 B=107
HEX #63656A
C=0 M=0 Y=0 K=75
PMS 2935C
R=0 G=91 B=170
HEX #005BAA
C=100 M=69 Y=0 K=0
PMS Cool Gray 7 C
R=147 G=149 B=152
HEX #939598
C=0 M=0 Y=0 K=50
Guardiant Gradient
PMS 2935C > PMS 268C > PMS 2612C
