Messaging

The purpose of this document is to create a guide with a consistent voice and tone that can be used as a reference tool when talking about Guardiant Health. This document should also differentiate us from other brands in the space and detail the way we communicate when talking to different segments of the market. The guidelines within this document are to be used when creating content for Guardiant Health including print materials, campaigns, and other communications that are consumer-facing.

What is Guardiant Health?

Guardiant Health provides proactive, consistent, and coordinated health care to improve lives. We help people with chronic conditions to live better and healthier in their own home through remote monitoring and clinical intervention from a licensed clinical team.

Mission

Guardiant Health’s mission is to empower people with chronic conditions to take control of their health by providing the right monitoring tools and remote interventional care, resulting in a safer, happier, and more independent lifestyle.

Vision

We envision a world where health is strengthened by innovative clinical care connected by virtual technology and personal insights that actively engage patients toward improved well-being and independence.

Short positioning statement

Guardiant Health changes lives through a personalized virtual care model for chronic care management. We proactively detect early health status changes through remote monitoring and our licensed medical care team provides predictive and timely clinical intervention. This contributes to patients who are more actively engaged, in control of their health, and motivated to live independent, healthier lives.

Long positioning statement

Guardiant Health changes lives through a personalized virtual care model for chronic care management. We accomplish this through a combination of remote medical monitoring and convenient medical care by a licensed clinical team in collaboration with the patient’s clinician. By understanding how patients live in the home, we proactively detect early health status changes and provide predictive and timely clinical intervention. This contributes to patients who are more actively engaged, in control of their health, and motivated to live independent, healthier lives.

What makes Guardiant Health different?

Guardiant Health empowers those with chronic conditions to live healthier, more independent lives through a personalized virtual care model consisting of remote medical monitoring managed by a licensed clinical team who understands each patient’s health needs, provide timely intervention when needed, and actively engages them in their well-being.

How Guardiant Health works

Guardiant Health provides chronic care patients with an extra layer of medical supportive care so patients can live independently and safely in the home. Through a comprehensive virtual care approach that combines monitoring of vitals such as blood pressure, heart rate, breathing and weight, our licensed clinical team remotely monitors health data for any levels that are out of range, provides clinical intervention, and schedules a visit with their clinician if needed. Understanding how patients live in the home enables us to provide predictive and timely clinical intervention, leading to improved lives and better outcomes for those we care for.

Brand story

The story of Guardiant Health begins with its founder Dr. Kurt Tamaru, a doctor and caretaker for his mother, and the real-life scenario that happened to him. After a fall that left his mother needing assistance and monitoring, Dr. Tamaru sought out a better solution for his mother to maintain independence in her home. With his expertise as a medical doctor and the support of a team of experienced health care professionals, he launched Guardiant Health, a virtual personalized interventional care model. A solution that allows people like Dr. Tamaru’s mother and others with chronic conditions to live better and healthier in their own home. Through remote monitoring and daily care management from a licensed clinical team, Guardiant Health provides proactive, consistent, and coordinated care and advice to improve lives.

Brand manifesto

We believe that connection is the key to healthier lives. To the extent that we connect with patients and understand their lifestyle at home, we can better help them live safer and with more freedom from their chronic condition. We do this by uniting the data gathering of remote monitoring with the personalized human touch of a licensed clinical team, leading to improved lives and better outcomes for those we care for.

Brand voice

  • Compassionate
  • Supportive
  • Convenient
  • Reliable
  • Proactive
  • Empowering

Clinician messaging

The messaging below does not need to be used verbatim for every marketing piece. For example, specific “benefits” can be used (not necessarily all) and only one “call to action” would be used.

Overview

Guardiant Health supports you in delivering more convenient and proactive care to your patients with chronic disease. Through personalized, remote patient monitoring managed by our licensed clinical team, Guardiant Health can promptly intervene and triage, promoting treatment plan compliance and continuity of care. Our technology-enabled virtual primary care model provides predictive, consistent and timely care for your patients with chronic conditions.

What can you expect?

Guardiant Health provides your chronic care patients with an extra layer of medical supportive care in the comfort of their home. We believe in a continuity of care approach that works best in partnership with you. As your eyes and ears in the home, we track and have access to real-time health data that allows us to:

  • Provide clinical intervention when levels are out of range
  • Engage your patient to triage and refer back to you when necessary
  • Provide you access to additional shared patient data reporting allowing for more predictable patient visits
  • Decrease unnecessary emergency room visits and hospital readmissions

Benefits

  • Improved quality and gap closure to increase MIPS rating and CMS reimbursement
  • Enhanced patient treatment plan adherence
  • More consistent, predictable and less complicated follow-up in-office appointments
  • Reduced paperwork and administrative duties
  • More time to spend on direct patient care
  • Lower rates of readmission
  • Reduced patient length of stay
  • Better patient outcomes

Call to action

Partnering with Guardiant Health is easy. We provide the health monitoring tools and clinical support to help your patients live safer and more independently at home.

Call Guardiant Health today and help your patients live safer and more independently at home.

Partnering with Guardiant Health is easy, contact us today to get started.

Patient messaging

The messaging below does not need to be used verbatim for every marketing piece. For example, specific “benefits” can be used (not necessarily all) and only one “call to action” would be used.

Overview

At Guardiant Health, we believe in chronic illness care designed around you at home. We work with your doctor to keep you healthy and feeling your best. Think of us as an extra layer of care. Our physician-led team provides you with remote medical monitoring and clinical support to help you take control of your health and live safer and more independently at home.

What can you expect?

Guardiant Health understands the importance of matching the right monitoring tools to your health care needs. Our clinical team remotely monitors your vitals such as blood pressure, heart rate, breathing and weight. We will get in touch with you when any levels are out of range. Then, we will coordinate the next level of care that you need. Here are just a few things we do to keep you healthy:

  • Track your vitals without needing to visit your doctor’s office, which limits contact with illnesses
  • Call you when any levels are out of range and need to be addressed
  • Provide regular communication to your doctor on your health status
  • Set health goals and reminders to help keep you well

Benefits

  • Contact you and your caregivers to make sure you get timely care for your specific health needs
  • Help you stay safe and independent at home
  • Provide privacy compliant monitoring tools at no cost to you*
  • Help you avoid unnecessary trips to the emergency room
  • Educate you and your loved ones on ways to live healthier
  • Empower you to take control of your health and well-being
  • Work in tandem with your clinician, promoting continuity of care

* This is for Medicare FFS beneficiaries. Subscription plans may be available and this wording will need to be adjusted.

Call to action

Getting you started with an extra layer of care in the home is easy. We provide the health monitoring tools and clinical support. This means you can live safer and more independently at home.

Getting started with Guardiant Health is easy. We can help you live safer and more independently at home.

Call Guardiant Health today and live safer and more independently at home.

Caregiver messaging

The messaging below does not need to be used verbatim for every marketing piece. For example, specific “benefits” can be used (not necessarily all) and only one “call to action” would be used.

Overview

At Guardiant Health, we believe in chronic illness care designed around your loved one at home. We work with their doctor to keep them healthy and feeling their best. Think of us as an extra layer of care. Our physician-led team provides your loved one with remote medical monitoring and clinical support to help them take control of their health and live safer and more independently at home.

What can you expect?

Guardiant Health understands the importance of matching the right monitoring tools to your loved one’s health care needs. Our clinical team remotely monitors your loved one’s vitals such as blood pressure, heart rate, breathing and weight. We will get in touch with both you and your loved one when any levels are out of range. Then, we will coordinate the next level of care that they need. Here are just a few things we do to keep your loved one healthy:

  • Track their vitals without needing to visit their doctor’s office, which limits contact with illnesses
  • Call you and your loved one when any levels are out of range and need to be addressed
  • Provide regular communication to their doctor on their health status
  • Set health goals and reminders to help keep your loved one well

Benefits

  • More support and less burden on you knowing there is an extra layer of virtual clinical care in your loved one’s home.
  • Help keep your loved one safe and improve their quality of life.
  • Contact you and your loved one to make sure they get timely care for their specific health needs
  • Privacy-compliant monitoring tools at no cost to your loved one*
  • Help your loved one avoid unnecessary trips to the emergency room
  • Educate you and your loved one on ways for them to live healthier
  • Empower your loved one to take control of their health and well-being
  • Work in tandem with your loved one’s clinician, promoting continuity of care

*This is for Medicare FFS beneficiaries. Subscription plans may be available and this wording will need to be adjusted.

Call to action

Getting your loved one started with an extra layer of care in the home is easy. We provide the health monitoring tools and clinical support. This means they can live safer and more independently at home.

Getting started with Guardiant Health is easy. We can help your loved one live safer and more independently at home.

Call Guardiant Health today to help your loved one live safer and more independently at home.

Health plan messaging

The messaging below does not need to be used verbatim for every marketing piece. For example, specific “benefits” can be used (not necessarily all) and only one “call to action” would be used.

Overview

Our technology-enabled virtual primary care model provides proactive, consistent and convenient care to your members with chronic conditions. Guardiant Health works with your network of providers to promote treatment plan compliance and continuity of care. By actively engaging members through the delivery of the right care at the right time in the convenience of their home, Guardiant Health improves member outcomes.

What can you expect?

Using a combination of remote medical monitoring and management by a licensed clinical team, we consistently gather data to proactively detect early health status changes, enabling us to provide predictive and timely clinical intervention.

Benefits

  • Reduce unnecessary health care costs and complications through early identification and predictive intervention
  • Deliver the right care at the right time in the convenience of the member’s home, for improved health outcomes
  • Regular member engagement and outreach, contributing to member health plan satisfaction and loyalty

Call to action

Partnering with Guardiant Health is easy. We provide the monitoring tools and clinical intervention to improve member loyalty and health outcomes.

Partnering with Guardiant Health is easy. Contact us today to help improve member loyalty and health outcomes.

Partnering with Guardiant Health is easy. Contact us today to get started.

Other considerations

General call to action

Online: www.guardianthealth.com
By phone: 1-800-961-8579
Email: info@guardianthealth.com

Disclaimer

The monitoring and clinical intervention services are a covered Medicare benefit, and normal copays apply. If the services are not a covered medical benefit with your insurance, a monthly subscription offer is available.

Do’s, don’ts, and other requirements

  • 12pt minimum font requirement for all patient copy including, but not limited to, disclaimers, body copy, and call to actions
  • 6th grade reading level for all patient copy
  • Specific requirements for patient to enroll in Guardiant Health remote monitoring program:
  • Medicare FFS beneficiary
  • Diagnosed with two or more chronic conditions (without dementia)
  • English speaking
  • Comfortable with technology

Considerations

InstancesPreferred usage
For a patient’s care providerUse “clinician.” If targeting a specific medical doctor, the terms “primary care provider” or “doctor” may be used.
Describing care in the comfort of homeBe sure to clarify that the care is “remote” whether in the same sentence or near the instance so it is clear there is no physical in-home visit or care being provided.
Describing how Guardiant Health works with a patient’s clinicianBe sure to indicate that Guardiant Health works in tandem with the patient’s clinician (primary care provider) and does not replace the care provided by their clinician or primary care provider.
Describing the care Guardiant Health providesGuardiant Health provides very specific care that supports the management of chronic conditions. However, we limit reference to the words “chronic conditions” when speaking to the patient, ideally only one mention per marketing piece. Additionally, it is important that the messaging does not indicate general care or solely telehealth.
In describing any benefits or main servicesBe careful to not make any promises. Use words like “can help” in front of benefits to help soften the language.
Health careWhen referencing “health care” always use two words as this describes the services Guardiant Health offers.